You are genuinely great
at what you do.
Nobody online knows it.
Your real-world credibility is a 10. Your digital presence signals a 4. That gap is not a content problem — it is a pre-production problem. And most founders do not even know it exists.
Here is the problem
most founders miss.
You are not getting less visible because you need better content. You are invisible because the wrong things are happening before you press record.
13 years on real sets.
Now I close the gap.
I'm Wil. I spent over a decade directing at New York Fashion Week, shooting at Pier 59 Studios in NYC, and producing music videos with celebrities and brands across NYC, LA, Chicago, and Bali.
After 13 years, I learned one thing most content coaches never figure out: the gap between how someone looks on screen and who they actually are comes from a failure in pre-production — not talent.
I build the infrastructure that closes that gap. So your content finally looks like who you are.
Content creation should not
feel like this.
Most founders create content the hard way. Here is what that looks like — and what it should look like instead.
With the right pre-production system, 1–2 days of filming gives you 1–2 weeks of content. I provide the strategy, the scripts, and the shot list. You show up and execute.
From 900 followers
to a sold-out cohort.
This is the exact process I took Ross Power through — step by step.
The Brand Audit Checklist
Not sure where your brand is leaking? Start with the free assessment. 10 minutes, no fluff. Most founders find 3–4 things they can fix this week.
Choose Your System
Built for founders doing $25k+ months whose brand does not yet match their real-world credibility.
Tier 01 — Brand Audit
The Authority Audit
Your content looks fine. Your brand is not landing. In 5 days — async, no calls — you'll know exactly why, and walk away with a 7-day scripted content plan ready to shoot.
- Short intake form to capture your brand and goals
- Full review of your content, bio, profile, and positioning
- 20-min Loom breakdown of exactly what I found
- 7-day scripted content plan for your niche
- Visual direction — lighting, framing, wardrobe
- Editing style and tone recommendations
- One-page action plan — highest-impact fixes first
For founders who know something is off but cannot pinpoint what — and want a clear answer without another discovery call.
Get the Audit — $497[ async · no calls · delivered in 5 days ]
Tier 02 — 3-Month Coaching
The Brand Production System
Over 3 months I coach you through building a complete content production system — ICP, positioning, scripting, lighting, shooting, editing, and batching. Remote. Built around how you actually work.
- ICP deep dive — who you're talking to and why
- Superpower and offer positioning
- Content pillars built around your offer
- Scripting system that sounds like you
- Shot list framework for your niche and setup
- Lighting, shooting, on-camera coaching
- Editing — CapCut, DaVinci, color grading
- Batching: 1-2 days filming = weeks of content
- Weekly planning ritual — 2 hours or less
- Monthly reviews — what's working, what to cut
For founders ready to master their content process with a director in their corner.
Book a Free Call First[ 30-min call to confirm fit ]
Tier 03 — Done For You
The Director's Cut
I fly to you. In one week on the ground, I plan, direct, and produce 2 months of content for your brand. You show up. I handle everything else. You walk away with a full content library ready to post.
- Pre-production planning before I arrive
- Full ICP and positioning audit on arrival
- Complete shot list and scripting — all content
- 1 full week of filming — I direct, you perform
- 2 months of content — 30+ Reels minimum
- On-set direction — 13 years of production thinking
- Editing oversight + delivery of all final assets
- Post-production system so you can maintain it
- Debrief + 30-day content roadmap on departure
For founders who need their brand to look credible from day one — not after 6 months of trial and error.
Apply to Work With Me[ 30-min call · limited spots ]
You could use ChatGPT.
So why work with me?
Here is the honest answer: AI is a tool. It is not a strategy.
AI Cannot Do This
What Working With Me Looks Like
Anyone can subscribe to ChatGPT for $20 a month.
What they cannot buy is a director who knows what to do with it.
What founders say
after working with me.
These are real clients who came in with the same problems you are probably dealing with right now.
I met Wil at a pivotal moment. In our first six months we went from zero videos to an active following, a library of top-tier content, and sold-out events across Bali pulling 150+ people with waitlists. I found the confidence to build a brand aligned with my values.
Working with Wil made a massive difference. He removes all the guesswork and catches details you would never notice — lighting, colour grading, framing, export settings. What I appreciate most is how honest he is. He gives feedback that actually elevates your content.
Working with Wil was smooth from start to finish. He knows his stuff — lighting, framing, getting the best out of each shot. Fast to respond, great results, and it genuinely did not feel like work.
Working with Wil was genuinely transformative. I had a rough idea of what I wanted — he helped shape that into something tangible with clear goals and a practical roadmap. Without him I probably would not have started at all.
Wil helped me feel comfortable in front of the camera, which made a huge difference in the quality of the shots. Patient, dedicated, and his energy kept the whole shoot on track. I still use that work in my brand promotion today.
Got Questions?
Most Founders Do.
Not sure which option fits?
That is what the call is for.
30 minutes. No pitch, no pressure. We figure out where your content is leaking and whether working together makes sense.
Book Your Free Call